Schema.org 完整實作指南：12 種最實用的結構化資料

使用場景：每個網站都應該有，放在首頁。告訴搜尋引擎你是誰、你的聯絡方式、你的社群媒體帳號。

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "海衫科技 HarrysonTech",
  "url": "https://harrysontech.xyz",
  "logo": "https://harrysontech.xyz/images/logo.png",
  "description": "台灣 AI 驅動軟體開發公司，2 個工程師維運 8 個產品",
  "foundingDate": "2024",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer service",
    "url": "https://harrysontech.xyz/#contact"
  },
  "sameAs": [
    "https://github.com/harrysontech",
    "https://twitter.com/harrysontech"
  ]
}

使用場景：讓 Google 在搜尋結果顯示你的網站搜尋框（Sitelinks Searchbox）。只放在首頁。

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "海衫科技 HarrysonTech",
  "url": "https://harrysontech.xyz",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://harrysontech.xyz/search?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}

使用場景：所有部落格文章、新聞文章、技術文章。這個 Schema 對 AI 工具的引用影響最大——它提供作者、日期、描述等關鍵信號。

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "文章標題（最多 110 字元）",
  "description": "文章摘要（50-160 字）",
  "image": "https://yoursite.com/og-image.jpg",
  "author": {
    "@type": "Organization",
    "name": "海衫科技 HarrysonTech",
    "url": "https://harrysontech.xyz"
  },
  "publisher": {
    "@type": "Organization",
    "name": "海衫科技 HarrysonTech",
    "logo": {
      "@type": "ImageObject",
      "url": "https://harrysontech.xyz/logo.png"
    }
  },
  "datePublished": "2026-04-14",
  "dateModified": "2026-04-14",
  "mainEntityOfPage": "https://yoursite.com/blog/article.html",
  "wordCount": 2500,
  "inLanguage": "zh-TW"
}

最常犯的錯：datePublished 和 dateModified 格式必須是 ISO 8601（2026-04-14 或 2026-04-14T08:00:00+08:00），不能是中文日期。

使用場景：所有非首頁的頁面。讓 Google 在搜尋結果顯示麵包屑路徑，提高點擊率平均 15-20%。

{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "首頁",
      "item": "https://harrysontech.xyz/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Blog",
      "item": "https://harrysontech.xyz/blog/"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Schema.org 完整實作指南",
      "item": "https://harrysontech.xyz/blog/schema-org-complete-implementation-guide.html"
    }
  ]
}

使用場景：有 FAQ 區塊的頁面。Google 可能在搜尋結果展開問答，Perplexity 直接引用 FAQ 答案的機率很高。

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Claude Code 和 Cursor 哪個適合複雜專案？",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "複雜多檔案專案（超過 10 個檔案交互依賴）選 Claude Code。Claude Code 的 agent 模式可以自主完成整個功能開發，而 Cursor 在跨檔案任務上容易出現不一致。"
      }
    },
    {
      "@type": "Question",
      "name": "AI 開發一個月大概要花多少錢？",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "海衫科技 2026 Q1 的實際數字：Claude API $160-200/月，工具訂閱 $40/月，基礎設施 $127/月，總計約 $347/月。同等產出的傳統 5 人開發團隊每月約 $15,000。"
      }
    }
  ]
}

使用場景：推廣你的軟體產品頁面。可以顯示評分、下載連結等 Rich Results。

{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "ShopAI",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web",
  "description": "餐飲業 AI 客服平台，LINE 串接，91% 自動回覆率",
  "url": "https://harrysontech.xyz/shopai",
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "TWD",
    "description": "免費試用 30 天"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "23"
  }
}

使用場景：電商產品頁面。必須有價格和庫存狀態才能出現在 Google Shopping。

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "AI 工具導入諮詢服務",
  "description": "海衫科技提供 AI 開發工具評估、導入計劃、人員培訓服務",
  "brand": {"@type": "Brand", "name": "海衫科技 HarrysonTech"},
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "TWD",
    "availability": "https://schema.org/InStock",
    "description": "30 分鐘免費初次諮詢"
  }
}

使用場景：產品評測文章、工具比較文章。讓 Google 在搜尋結果顯示星評。

{
  "@context": "https://schema.org",
  "@type": "Review",
  "itemReviewed": {
    "@type": "SoftwareApplication",
    "name": "Claude Code"
  },
  "reviewRating": {
    "@type": "Rating",
    "ratingValue": "5",
    "bestRating": "5",
    "worstRating": "1"
  },
  "name": "Claude Code 2026 實測評測",
  "reviewBody": "複雜多檔案專案的最佳選擇，47 分鐘完成 Todo App，比 Copilot 快 3.2 倍。",
  "author": {"@type": "Organization", "name": "海衫科技 HarrysonTech"},
  "datePublished": "2026-04-14"
}

使用場景：線上/線下活動、研討會、工作坊。Google 會在搜尋結果特別顯示近期活動。

{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "AI 開發工作坊：從零到全自動化開發流程",
  "startDate": "2026-05-10T14:00+08:00",
  "endDate": "2026-05-10T17:00+08:00",
  "eventStatus": "https://schema.org/EventScheduled",
  "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
  "location": {
    "@type": "VirtualLocation",
    "url": "https://harrysontech.xyz/workshop"
  },
  "organizer": {"@type": "Organization", "name": "海衫科技 HarrysonTech"},
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "TWD",
    "availability": "https://schema.org/InStock",
    "url": "https://harrysontech.xyz/workshop/register"
  }
}

使用場景：步驟性教學文章。Google 可能在搜尋結果展開步驟列表，大幅提升版面佔比。

{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "如何在 72 小時內用 Claude Code 建立一個 App",
  "totalTime": "PT72H",
  "step": [
    {
      "@type": "HowToStep",
      "position": 1,
      "name": "需求釐清與架構設計",
      "text": "用 Claude Code 的 /deep-interview 功能進行 40 分鐘需求釐清，生成技術規格書"
    },
    {
      "@type": "HowToStep",
      "position": 2,
      "name": "啟動 /ralph 自主開發模式",
      "text": "把任務清單交給 Claude Code，讓 Agent 自主開發核心功能"
    },
    {
      "@type": "HowToStep",
      "position": 3,
      "name": "測試與部署",
      "text": "確認所有測試通過，用 Vercel 部署，整個流程 4 分鐘"
    }
  ]
}

使用場景：內嵌 YouTube 或其他影片的頁面。讓 Google 在搜尋結果顯示影片縮圖和時間長度。

{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Claude Code 實測：47 分鐘完成 Todo App",
  "description": "完整錄影展示如何用 Claude Code 在 47 分鐘建立全端 Todo App",
  "thumbnailUrl": "https://harrysontech.xyz/images/video-thumb.jpg",
  "uploadDate": "2026-04-14",
  "duration": "PT15M30S",
  "contentUrl": "https://www.youtube.com/watch?v=example",
  "embedUrl": "https://www.youtube.com/embed/example",
  "publisher": {"@type": "Organization", "name": "海衫科技 HarrysonTech"}
}

使用場景：不只食譜！任何有「材料 + 步驟 + 結果」結構的內容都適合。甚至可以用來描述「開發配方」。

{
  "@context": "https://schema.org",
  "@type": "Recipe",
  "name": "72 小時 App 開發配方",
  "description": "用 AI Agent 在 72 小時內完成一個可上架的 App",
  "totalTime": "PT72H",
  "recipeYield": "1 個上架 App",
  "recipeIngredient": [
    "Claude Code Pro 訂閱",
    "GitHub repository",
    "Vercel 帳號",
    "清晰的產品需求"
  ],
  "recipeInstructions": [
    {
      "@type": "HowToStep",
      "text": "用 /deep-interview 釐清需求，生成規格書"
    },
    {
      "@type": "HowToStep",
      "text": "啟動 /ralph 模式，讓 AI Agent 自主開發"
    },
    {
      "@type": "HowToStep",
      "text": "通過六重程式碼審查後，用 Vercel 部署"
    }
  ]
}